Products & solutions Marketing 360

AI Bot & Automation

Turn customer conversations into clear next actions.

Connect an AI-assisted conversation with the work that follows. Help your team handle repeat enquiries, collect useful requirements and move customers to the right person with context.

STINGO CONNECTED BUSINESS
Marketing 360 solution illustration
AI Bot & AutomationPeople, process and next actions.
Built around your daily work

AI Bot & Automation,
explained.

A helpful bot needs more than a greeting. Plan the questions it can answer, the information it should collect and the point at which a person should take over. Connect that conversation to an accountable CRM workflow.

01

Answers with business context

Prepare approved information about your services, products and common questions. Define the topics the bot can handle and route uncertain or unusual requests to your team.

02

Enquiry qualification

Guide a conversation toward useful details such as product interest, location and the help required. Agree on the fields that should accompany the enquiry into your CRM process.

03

Connected follow-up

Use the enquiry or customer activity as the starting point for an agreed workflow. Organize assignment, tasks and reminders so a conversation has a visible next step.

04

Human handover

Define when an agent should take over, who owns the request and what context they need. Keep important decisions and exceptions within the team's review process.

From first action to follow-through

How it works, step by step.

  1. Define

    Choose a focused use case, prepare the approved answers and decide which requests need a person.

  2. Connect

    Agree on the communication channel, CRM fields, assignment rules and any required integration.

  3. Test

    Walk through a normal enquiry, an incomplete answer and a request outside the bot's scope. Check the handover in each case.

  4. Improve

    Review conversations and unresolved requests with the team. Refine the questions, answers and follow-up steps as requirements change.

Illustrative use case

A sales team receiving the same first questions

A visitor asks which service fits their requirement. The planned bot conversation collects their interest and preferred callback time, then hands the enquiry to the relevant salesperson. The agent can begin with the requirement already understood and record the next action after the call.

AI Bot & AutomationA shared process. A visible next step.
01Define
02Connect
03Test
04Improve
Make the demo relevant to your team

Start with your real workflow.

Bring your most common customer questions, approved answers and examples of enquiries that need an agent. Identify the channel you want to use and the CRM action expected after each conversation. Review supported integrations and the bot configuration during the demo.

Discuss your requirements
Your questions, answered

Before you get started.

Practical details to help you plan the right setup for your team.

How is this different from Bulk Whatsapp?

AI Bot & Automation focuses on conversations and the actions they trigger. Bulk Whatsapp focuses on sending a planned message to a selected audience. The two can support the same campaign when the response and handover workflow is configured.

Can the bot answer every customer question?

Define a clear knowledge scope and a fallback to your team. Start with repeat questions and review uncertain answers before expanding the bot's responsibilities.

Can we connect it to our existing CRM workflow?

Bring your current fields, assignment rules and communication tools to the demo. Confirm the supported connections, approvals and update behavior as part of the implementation scope.